Beauty and music are my specialties. I love retinol, Sheryl Crow, and debating the best "Housewives" franchise. Let's make some cool shit.
13 Clay Mask Myths to Stop Believing ASAP
To ensure you get results, not reactions from every future at-home facial, I tapped the experts to debunk every clay mask myth—and set the record straight.
GLAMGLOW SUPERWATERGEL Triple-Acid Oil-Free Moisturizer
I named, created launch campaign taglines, and helped develop product positioning for this multitasking liqui-gel moisturizer that helps keep acne-prone skin hydrated, healthy and problem-free thanks to hyaluronic acid microdroplets and a microdose of salicylic, pyruvic and glycolic acids.
GLAMGLOW | Ingredients Behind The Instant Glow
I collaborated with cosmetic chemists and utilized my extensive knowledge of skincare ingredients to build the "Hollywood Glow Lab." Here, you'll learn all about the proprietary technologies and patented fast-acting complexes GLAMGLOW bottles for instant visible results that rival Hollywood's hottest aestheticians and medi-spas.
GLAMGLOW | Brand Story
Born in and praised by Hollywood, I conceived and wrote GLAMGLOW's brand narrative in the style of an "E! True Hollywood Story" to pay homage to the brand's immediate fairy-tale-like success and instant approval from the biggest names in TV, film and music.
Smashbox | Gloss Angeles Lip Gloss
Welcome to Gloss Angeles! I named select shades and this collection of non-sticky, '90s nostalgia lip glosses. Available in tints that deliver buildable color and clear for extra shine. The addicting formula hydrates and plumps with Hyaluronic Acid, while Vitamin E nourishes. #LALooksGoodOnYou
Smashbox | The California Dream In A Cream
I created this tagline for Photo Finish Radiance Primer to relay the primary benefit: a just-cruised-down-the-West-Coast glow.
Kate Somerville Skincare | +Retinol Vita C Power Serum Meme
I mean, how do you choose? I wrote this social media teaser meme to create excitement around the launch of Kate's newest powerhouse sleep-in, anti-aging serum.
Music | Liz Phair: ‘It’s music. We’re not talking about cancer.’
Being dropped by two labels in the past five years usually means the end of an artist—but for Liz Phair, 43, the setting couldn’t be more perfect.
Kate Somerville Skincare | +Retinol Vita C Power Serum
Put dull skin to bed and wake up to visibly firmer, brighter and smoother-looking skin thanks to powerhouse ingredients retinol and vitamin C.
Kate Somerville Skincare | EradiKate Tagline
Blemishes area always blah. So, I created a liberating tagline to convey the main product benefits of Kate Somerville Skincare's Salicylic Acid Acne Treatment--the newest addition to her clinically proven EradiKate® franchise.
Smashbox | SPF-Yeah!
I made sun-protecting makeup primers sexy with a captivating subject line and relatable email copy, which translated into higher click-through rates, opens and drove more purchases.
Kate Somerville Skincare | Try Me Kits
Because choices! I wrote all product copy for these introductory sets featuring Kate's bestsellers in sizes perfect for trial or travel.
Smashbox | #CoverShotPalette How To: Major Metals with Ash K. Holm
Ariana Grande. The Kardashians. These are just a few of the famous faces this highly sought-after makeup artist beautifies on the daily. Watch her create a killer bold metallic eye you'll want to try with Smashbox's newest Major Metals #CoverShotPalette.
Smashbox | How To Find Your Undertone
There's nothing more frustrating than feeling like there's not a single foundation out there that looks as natural as your own skin--until now. Here's how to finally find it!
Smashbox | Limited Edition Photo Finish Primer Waters
Skip makeup meltdowns and always keep your cool with these mood-and-makeup-boosting face sprays, co-created by YouTuber Nicol Concilio. Names and product copy by me.